A phone being pulled out of a white and red AED cabinet made to look like a phone booth

AED Wholesale and Reseller Partner Program for Canadian Businesses

Our AED distributor program was created for Canadian first aid training companies, safety supply businesses, and occupational health and safety (OHS) consultants. Your clients already rely on you for safety training, equipment, or advice. As a partner, you can also supply the AEDs they need.

You get wholesale pricing on every major AED brand we carry. Keep devices on hand, or order as you sell and have us ship straight to your customer. Every order is backed by a team that’s been supplying AEDs across Canada for over 20 years.

To get started, complete our distributor sign-up form. 

Updated October 2026

Who the program is for

The program is made for Canadian businesses whose clients already come to them for safety: companies that provide first aid and CPR training, safety equipment, or OHS consulting services.

  • First aid and CPR training companies: Participants who learn to use an AED in your courses often ask where they can purchase one. As a partner, you can supply the device directly. Many of the businesses that sign up with us are training companies adding AED sales to their courses.
  • Safety supply businesses: Your customers already buy first aid kits and safety gear from you. Adding AEDs, replacement pads, and batteries lets you meet more of their needs from a single account.
  • OHS consultants: When a site assessment calls for an AED, you can supply the model you recommend. Your client works with one contact from recommendation to delivery.

Any business located in Canada can apply.

How the partnership works

Our partners buy at wholesale prices and decide how each order is filled: from stock they keep, or ordered when a customer is ready.

Partner ordering options: keep stock on hand vs. order as you sell
Keep stock on hand Order as you sell
How it works Buy AEDs and supplies in bulk and sell from your own shelf Place an order once your customer commits
Pricing Wholesale discount based on AED brand Wholesale discount based on AED brand
Delivery We ship the order to you We ship to you or drop-ship directly to your customer
Best for Trainers and suppliers who sell at classes, events, or a storefront Partners who want to sell without storing inventory

Ordering: Once registered, shop online through our Distributor Store, found under Programs & Offers in our main menu, with your wholesale discounts applied. For large orders, you can also use our AED bulk order form.

Shipping: Partners pay shipping on wholesale orders. Small orders carry our standard fee of $16.95, and larger orders are priced by shipping volume.

Resellers choose the model that best fits how they sell.

What partners get

A reseller account gives you multi-brand access, wholesale pricing, specialist help, and a steady supply of consumables in one place.

  • One account, every major brand: Order trusted AED brands such as Stryker Physio-Control, Philips, ZOLL, HeartSine, Cardiac Science, and Defibtech from a single supplier. You can match each customer with the device that suits their site and budget. 
  • Pricing built around your brands: Tell us which brands you plan to sell, and we'll give you the best discount possible on each one.
  • A specialist team behind you: Bring us questions about model selection, technical details, or larger orders. Our specialists help you answer customers with confidence.
  • Ongoing supply for your customers: Every AED you sell will need new pads and batteries over the years. We stock supplies for all our brands, so you can supply those replacements for the life of each device.
  • Training equipment: Training companies can also order AED training kits for their CPR courses.

Why resellers choose AED Advantage

Resellers choose AED Advantage for the freedom to offer any major brand, expert backup on all orders, and the security of working with a Health Canada-licensed distributor. 

The right AED for every customer

A fitness studio, a dental office, and a farm may each be best served by a different AED. With all major brands available, you can recommend the best fit for each one.

Help when an order gets complicated

Pads for an older model or devices for a company with several sites can take extra work. Our specialists can handle those details while you maintain the customer relationship.

A licensed Canadian distributor

AED Advantage holds a Medical Device Establishment Licence (MDEL) from Health Canada. We're 100% Canadian-owned and have supplied AEDs to organizations across the country for over 20 years.

How to apply for our distributor program

Applying takes three steps, and our team responds to every inquiry within one to three business days.

  1. Fill out the distributor sign-up form
  2. Talk with our team about the brands you want to sell and the pricing for each
  3. Place your first order online, with your wholesale discounts applied

If you have questions before applying, contact our AED specialists to discuss how we can work with your business.

What a distributor partnership looks like

For a training company that delivers workplace CPR courses, becoming a partner turns a question you already hear after class into new business. By the end of a session, your participants know how to use an AED, and their employers often want one on site. You can keep a few popular models in stock and fill those orders yourself, often on the same day.

For larger orders or clients farther away, you order as you sell, and we ship directly to your customer, so you don't carry inventory. If a client asks about a model you know less well, our specialists help you answer with expertise. The sale stays with you, and so does the client relationship.

That relationship continues long after the first order. Every AED you sell will need replacement pads and batteries, and your clients can return to you for them. This means AEDs become a steady part of your business, built on the trust your courses already earned.

Frequently Asked Questions

You never have to hold inventory. Partners can buy in bulk to keep devices on the shelf, or place orders only when a customer is ready. Shipping is charged per order, starting at our standard $16.95 fee for small orders, with larger shipments priced by volume.

Yes. We can drop-ship orders straight to your customer, or send them to you if you'd rather deliver in person. Drop-shipping lets you sell AEDs without storing them, and your customer receives their device directly from us.

You can resell every brand we carry, including Stryker Physio-Control, Philips, ZOLL, HeartSine, Cardiac Science, and Defibtech. Wholesale discounts vary from brand to brand. Tell us which ones you plan to sell when you apply, and we'll set up your pricing to match.

You stay your customer's first point of contact, and our specialists back you up. Bring us any product, maintenance, or replacement-part question you can't answer. Ask our team how the AED Management Program, which sends pad and battery expiry reminders, can support the customers you serve.