How Prairie Merchant Proved Their Commitment to Heart Safety Across Their Business and Community

How Prairie Merchant Proved Their Commitment to Heart Safety Across Their Business and Community

About Prairie Merchant

Prairie Merchant Corp, established by W. Brett Wilson, is a private merchant bank that provides financing for investments in various sectors including real estate, energy, agriculture, entertainment, and sports.

The Challenge

In a workplace with a large, diverse workforce, ensuring the safety of employees, customers, and community members is paramount. One of the most significant and often overlooked threats to life in the workplace is sudden cardiac arrest (SCA), which can strike without warning and require immediate intervention to increase survival chances. 

With a large staff and a commitment to protecting their extended community, Prairie Merchant needed a solution that would equip everyone with the resources and training necessary to respond effectively in the event of an emergency. 

The Solution

To make Prairie Merchant and its community more heart-safe, the organization decided to equip their employees and loved ones with AEDs to be prepared in case of an emergency. To do so, Prairie Merchant consulted us at AED Advantage – a leading distributor of Health Canada-approved AEDs – to select the right devices for their needs.  

As a Canadian business, Prairie Merchant's partnership with AED Advantage was a perfect match – as our mission at AED Advantage is to protect, educate, and save the lives of Canadians by providing life-saving AEDs, accessories, and services. 

After a hands-on consultation Prairie Merchant decided to equip their staff and community with the LIFEPAK CR2 AED. The LIFEPAK CR2 includes best-in-class features that give experienced responders and everyday heroes alike the confidence to act when emergency strikes. Standout features such as built-in child mode, and EMS compatibility made this device a perfect solution to Prairie Merchant’s needs.

The Results 

At Prairie Merchant, the health and safety of their team are paramount, which is why they decided to gift an incredible 40 LIFEPAK CR2 AEDs to their staff, friends, and family members. The move was motivated by a desire to go above and beyond in ensuring the well-being of their close-knit community – both in and out of the workplace. 

“We wanted to get something for staff that they might not purchase for themselves. So we ordered 40 for staff, friends and family of W. Brett Wilson. Everyone was very excited for the generous gift.” – Kaitlin Sharpe, Vice President of Communications

“I hope they never have to use the AEDs, but I feel happy to know it is there for each of them and their families should the situation arise.” – W. Brett Wilson

The AED Advantage team will also be hands-on to ensure emergency preparedness for the new owners of the AEDs with familiarization and information sessions as well as proactive customer support to keep their devices rescue ready. 

The Importance of a Heart Safety-First Approach

When you think about safety, it's easy to focus on the usual risks—slips, falls, or injuries related to machinery. However, one of the most significant threats to life in the workplace often goes unnoticed: SCA. SCA can happen without warning, and when it does, survival depends on quick action. The availability of an AED can mean the difference between life and death. 


Keeping Your Community Safe with AED Advantage


If you want to keep your employees, friends, and family safe like Prairie Merchant, AED Advantage is ready to help. Explore our AEDs or reach out to our team to learn about which AED and heart-safety plan might be right for you.

Link to share

Use this link to share this article